Alex Huang
Senior Salesforce Developer · Melbourne, Australia
Experience
Senior Salesforce Engineer
Funlab
· Melbourne, Australia Jul 2023 — Present Sole in-house Salesforce engineer owning a 60+ venue platform across AU, NZ, and the US — delivering the LWC booking wizard that drove 200% revenue growth and leading 55 sprint releases over 26 months
- Salesforce Platform Engineering: Sole in-house Senior/Lead Salesforce Engineer owning end-to-end delivery and technical governance of a business-critical Salesforce platform supporting 100+ venues across AU, NZ, and the US. Lead development across an 8-step LWC function-booking wizard (14+ sub-components), Apex trigger frameworks, asynchronous Apex (Queueable, @future, Batch), governor-limit optimisation, bulkification, Flow automation, and REST integrations spanning AvaTax, multiple payment providers, and an internal proprietary booking stack.
- DevOps & Release Engineering: Maintained Azure DevOps CI/CD pipelines using SFDX Git Delta to support reliable delta deployments across Dev, QA, UAT, and Production, enabling a sustained fortnightly release cadence across a multi-org Salesforce estate (led 55 successfully sprint releases over 26 months).
- Technical Leadership & Platform Resilience: Delivered critical initiatives supporting US expansion, AvaTax tax compliance, connected booking experiences, and omni-channel operational improvements. Led production support, incident response, and remediation across 1,000+ service requests, including revenue-critical hotfixes, payment processing stabilisation, payment reminder Batch Apex automation, and multi-region SFMC trigger repairs across AU, NZ, and the US.
- Engineering Enablement, Quality & Governance: Engineered sandbox lifecycle automation tooling and built reusable technical assets including an Apex script repository, SOQL query library, and onboarding guides, reducing ramp-up time by 40%. Independently designed and delivered a greenfield Playwright automation framework, augmented by agentic AI workflows and governance policy, covering Salesforce LWC components and the public booking experience—materially reducing manual regression effort and improving release confidence.
Consultant / Salesforce Developer
Deloitte Digital
· Sydney – Melbourne, Australia Mar 2021 — Jun 2023 Delivered full-cycle Salesforce implementations across public sector, government health, and aged care clients — spanning Apex development, data migration, client workshops, and go-live support in an Agile consulting environment
- Salesforce Development & Configuration: Delivered Apex development, Flows, Email Services, Custom Objects, Custom Metadata, and Permission Set architecture across multiple client engagements — alongside data migration and cleansing via Salesforce Data Loader.
- DevOps & CI/CD: Managed feature branch workflows, pull requests, and peer code reviews in Git — resolving merge conflicts and defects to maintain release integrity across parallel workstreams in a structured Agile delivery environment.
- BA & Functional Delivery: Authored user stories and acceptance criteria, designed test cases, performed ST/SIT testing, conducted defect triage, and produced solution documentation and business process maps to resolve ambiguous requirements with BAs and key stakeholders.
- Client Engagement & Stakeholder Communication: Facilitated client workshops and playback sessions, translated complex requirements into actionable delivery artifacts (user stories, AC, test cases, process maps), and delivered live demonstrations and interactive training sessions — ensuring stakeholder alignment throughout the project lifecycle.
Technical Consultant
Visible Insights
· Sydney, Australia Jul 2018 — Feb 2021 Lead developer and solution architect for enterprise SharePoint intranets, Microsoft PPM, and Power BI dashboards — building reusable frameworks and coding standards that expanded the firm's service line across multiple client engagements
- SharePoint & LiveTiles Development: Lead developer and solution architect delivering enterprise intranet solutions across multiple clients — including custom web parts, page layouts, navigation design, metadata/taxonomy structures, and content rollup configurations tailored to each organisation's brand and workflow.
- Microsoft PPM & Reporting: Designed and implemented Project & Portfolio Management solutions for large organisations — covering project scheduling, resource management, and portfolio dashboards — alongside Power BI and Excel reports integrating live client data to enable real-time visibility into delivery performance and resource utilisation.
- Enterprise Content Management & Governance: Integrated enterprise content systems with SharePoint across Microsoft 365 (Teams, OneDrive, Outlook) — establishing information architecture, governance standards, and QA procedures to ensure consistent metadata, cross-platform data flow, and scalable knowledge management in regulated environments.
- Solution Frameworks & Innovation: Established reusable web application design frameworks, coding standards, and technical documentation practices to improve cross-team delivery consistency — while researching emerging Microsoft 365 technologies to identify new solution approaches and directly contribute to business line expansion.
Skills
Key Skills
Platforms
Languages
Tools & AI
Data & Integrations
Education
Certifications
Salesforce Certified Administrator
Salesforce · 2022
Salesforce Certified Platform App Builder
Salesforce · 2022
Salesforce Certified Platform Developer I
Salesforce · 2023
Salesforce Certified Business Analyst
Salesforce · 2023
Salesforce Certified Associate
Salesforce · 2023
MS-339: Managing Microsoft SharePoint Server
Microsoft · 2020
MS-347: Enabling Office 365 Services
Microsoft · 2020
MS-348: Managing Projects Microsoft PPM
Microsoft · 2019
MS-778: Analyzing and Visualizing Data with Power BI
Microsoft · 2019
Projects
What I've built
Ask Alex — RAG Agent
Personal
Jun 2026 — Present
Read PostInteractive Web Skill
Open-Source
Mar 2025 — Present
Read PostFunlab USA Expansion
Funlab — In-House
Jun 2024 — Mar 2026
Read PostFunlab Salesforce Digital Transformation
Funlab — In-House
Jul 2023 — Jan 2024
Read PostPublic Sector — Form Digital Transformation
Deloitte Digital (Public Sector Client)
Dec 2022 — Apr 2023
Read PostState Health — Vaccine Management System
Deloitte Digital (Government Health Client)
Jan 2022 — Aug 2022
Read PostAged Care — Salesforce Implementation
Deloitte Digital (Aged Care Client)
Jun 2021 — Nov 2021
Read PostBreatheVIC — Pollen & Air Quality Tracker
Academic
Mar 2018 — Jun 2018
Read PostVictoria Road Crash DataViz
Academic
Jan 2018 — Jun 2018
Read PostLeap Motion Binary Learning App
Academic
Jun 2016 — Sep 2016
Read PostPuzzleXPuzzle — iOS Block Puzzle
Academic
Mar 2016 — Jun 2016
Read PostRecommendations
What colleagues say
A superstar from day 1 — exceptional learning skills, great collaborator, and an awesome team player.
Director at Deloitte Digital
View MoreDelivered enormous value with very little assistance — a key reason behind the project's success.
Manager at Deloitte Digital
View MoreJoined at a late stage and hit the ground running — established himself as part of the team instantly.
Senior Manager at Deloitte Digital
View MoreTook ownership of the complex and stayed calm under pressure — the kind of developer you want in the room.
Director at Deloitte Digital
View MoreGone above and beyond — from client discussions to deployment calls, positivity and quality in everything.
Director at Deloitte Digital