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Alex Huang

Senior Salesforce Developer · Melbourne, Australia

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Experience

Senior Salesforce Engineer

Funlab Funlab · Melbourne, Australia Jul 2023 — Present Sole in-house Salesforce engineer owning a 60+ venue platform across AU, NZ, and the US — delivering the LWC booking wizard that drove 200% revenue growth and leading 55 sprint releases over 26 months
  • Salesforce Platform Engineering: Sole in-house Senior/Lead Salesforce Engineer owning end-to-end delivery and technical governance of a business-critical Salesforce platform supporting 100+ venues across AU, NZ, and the US. Lead development across an 8-step LWC function-booking wizard (14+ sub-components), Apex trigger frameworks, asynchronous Apex (Queueable, @future, Batch), governor-limit optimisation, bulkification, Flow automation, and REST integrations spanning AvaTax, multiple payment providers, and an internal proprietary booking stack.
  • DevOps & Release Engineering: Maintained Azure DevOps CI/CD pipelines using SFDX Git Delta to support reliable delta deployments across Dev, QA, UAT, and Production, enabling a sustained fortnightly release cadence across a multi-org Salesforce estate (led 55 successfully sprint releases over 26 months).
  • Technical Leadership & Platform Resilience: Delivered critical initiatives supporting US expansion, AvaTax tax compliance, connected booking experiences, and omni-channel operational improvements. Led production support, incident response, and remediation across 1,000+ service requests, including revenue-critical hotfixes, payment processing stabilisation, payment reminder Batch Apex automation, and multi-region SFMC trigger repairs across AU, NZ, and the US.
  • Engineering Enablement, Quality & Governance: Engineered sandbox lifecycle automation tooling and built reusable technical assets including an Apex script repository, SOQL query library, and onboarding guides, reducing ramp-up time by 40%. Independently designed and delivered a greenfield Playwright automation framework, augmented by agentic AI workflows and governance policy, covering Salesforce LWC components and the public booking experience—materially reducing manual regression effort and improving release confidence.

Consultant / Salesforce Developer

Deloitte Digital Deloitte Digital · Sydney – Melbourne, Australia Mar 2021 — Jun 2023 Delivered full-cycle Salesforce implementations across public sector, government health, and aged care clients — spanning Apex development, data migration, client workshops, and go-live support in an Agile consulting environment
  • Salesforce Development & Configuration: Delivered Apex development, Flows, Email Services, Custom Objects, Custom Metadata, and Permission Set architecture across multiple client engagements — alongside data migration and cleansing via Salesforce Data Loader.
  • DevOps & CI/CD: Managed feature branch workflows, pull requests, and peer code reviews in Git — resolving merge conflicts and defects to maintain release integrity across parallel workstreams in a structured Agile delivery environment.
  • BA & Functional Delivery: Authored user stories and acceptance criteria, designed test cases, performed ST/SIT testing, conducted defect triage, and produced solution documentation and business process maps to resolve ambiguous requirements with BAs and key stakeholders.
  • Client Engagement & Stakeholder Communication: Facilitated client workshops and playback sessions, translated complex requirements into actionable delivery artifacts (user stories, AC, test cases, process maps), and delivered live demonstrations and interactive training sessions — ensuring stakeholder alignment throughout the project lifecycle.

Technical Consultant

Visible Insights Visible Insights · Sydney, Australia Jul 2018 — Feb 2021 Lead developer and solution architect for enterprise SharePoint intranets, Microsoft PPM, and Power BI dashboards — building reusable frameworks and coding standards that expanded the firm's service line across multiple client engagements
  • SharePoint & LiveTiles Development: Lead developer and solution architect delivering enterprise intranet solutions across multiple clients — including custom web parts, page layouts, navigation design, metadata/taxonomy structures, and content rollup configurations tailored to each organisation's brand and workflow.
  • Microsoft PPM & Reporting: Designed and implemented Project & Portfolio Management solutions for large organisations — covering project scheduling, resource management, and portfolio dashboards — alongside Power BI and Excel reports integrating live client data to enable real-time visibility into delivery performance and resource utilisation.
  • Enterprise Content Management & Governance: Integrated enterprise content systems with SharePoint across Microsoft 365 (Teams, OneDrive, Outlook) — establishing information architecture, governance standards, and QA procedures to ensure consistent metadata, cross-platform data flow, and scalable knowledge management in regulated environments.
  • Solution Frameworks & Innovation: Established reusable web application design frameworks, coding standards, and technical documentation practices to improve cross-team delivery consistency — while researching emerging Microsoft 365 technologies to identify new solution approaches and directly contribute to business line expansion.

Skills

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Education

Master of Business Information System

Monash University Monash University · Melbourne, Australia
2017 — 2018

Bachelor of Computer Science

Monash University Monash University · Melbourne, Australia
2014 — 2016

Certifications

Salesforce

Salesforce Certified Administrator

Salesforce · 2022

Salesforce

Salesforce Certified Platform App Builder

Salesforce · 2022

Salesforce

Salesforce Certified Platform Developer I

Salesforce · 2023

Salesforce

Salesforce Certified Business Analyst

Salesforce · 2023

Salesforce

Salesforce Certified Associate

Salesforce · 2023

Trailhead

Trailhead Ranger

Trailhead · 2022

MS-339: Managing Microsoft SharePoint Server

Microsoft · 2020

MS-347: Enabling Office 365 Services

Microsoft · 2020

MS-348: Managing Projects Microsoft PPM

Microsoft · 2019

MS-778: Analyzing and Visualizing Data with Power BI

Microsoft · 2019

Projects

What I've built

RAG Vertex AI pgvector
A retrieval-augmented chat agent that answers in my voice from my engineering knowledge base — grounded, cited, and escalating to me when a question falls outside what it knows. Live on this site at /ask.

Ask Alex — RAG Agent

Personal

Jun 2026 — Present

Read Post
Claude Code HTML CSS
A Claude Code skill that transforms any article or essay into a self-contained, animated HTML page — shipped with 5 design directions and live-demoed on this site.

Interactive Web Skill

Open-Source

Mar 2025 — Present

Read Post
Apex AvaTax Queueable
Brought 8 US venues onto Salesforce with full tax compliance, multi-currency, and region-specific automation — end-to-end ownership from architecture to production.

Funlab USA Expansion

Funlab — In-House

Jun 2024 — Mar 2026

Read Post
LWC Apex REST API
Sole in-house engineer owning 100+ venues post-launch — delivered an 8-step LWC booking wizard that drove 200% online revenue growth and 69% uplift in conversion.

Funlab Salesforce Digital Transformation

Funlab — In-House

Jul 2023 — Jan 2024

Read Post
LWC Experience Cloud Change Sets
Digitised a paper-based statutory notification process for a government agency — replacing paper forms with an LWC Experience Cloud solution and deploying 180+ components to production.

Public Sector — Form Digital Transformation

Deloitte Digital (Public Sector Client)

Dec 2022 — Apr 2023

Read Post
Apex Flows Automation
Cut user account provisioning from 23 to 3 minutes through Salesforce automation — delivering across Apex, Flows, Permission Sets, and Azure CI/CD pipelines.

State Health — Vaccine Management System

Deloitte Digital (Government Health Client)

Jan 2022 — Aug 2022

Read Post
Salesforce Data Migration BA
Full-lifecycle Salesforce delivery for an aged care provider — from mobilisation and requirements through data migration, UAT, and go-live support.

Aged Care — Salesforce Implementation

Deloitte Digital (Aged Care Client)

Jun 2021 — Nov 2021

Read Post
Web Development Full Stack Public Health
A full-stack web app for pollen-allergy sufferers in Victoria — integrating real-time air quality data, pollen maps, forecast subscriptions, and community plant sighting reports.

BreatheVIC — Pollen & Air Quality Tracker

Academic

Mar 2018 — Jun 2018

Read Post
R Shiny Data Visualisation
An interactive R Shiny dashboard exploring five years of VicRoads crash data — featuring speed-zone analysis, severity mapping, and road-type breakdowns.

Victoria Road Crash DataViz

Academic

Jan 2018 — Jun 2018

Read Post
Unity C# Leap Motion
A Unity/C# educational app using Leap Motion hand-tracking to teach binary-to-decimal conversion through physical gesture interaction.

Leap Motion Binary Learning App

Academic

Jun 2016 — Sep 2016

Read Post
iOS Swift Game Dev
A 10×10 block puzzle mobile game built in Swift for iOS, featuring normal and special-power piece removal mechanics.

PuzzleXPuzzle — iOS Block Puzzle

Academic

Mar 2016 — Jun 2016

Read Post

Recommendations

What colleagues say

"

A superstar from day 1 — exceptional learning skills, great collaborator, and an awesome team player.

AP

Abhishek Pant

Managing Director · Deloitte Digital

Director at Deloitte Digital

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"

Delivered enormous value with very little assistance — a key reason behind the project's success.

AD

Anirudh Desai

Product Manager · Qantas

Manager at Deloitte Digital

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"

Joined at a late stage and hit the ground running — established himself as part of the team instantly.

SB

Sabine Bennett

Senior Managing Director · FTI Consulting

Senior Manager at Deloitte Digital

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"

Took ownership of the complex and stayed calm under pressure — the kind of developer you want in the room.

TP

Toran Panda

Director · Deloitte Digital Australia

Director at Deloitte Digital

View More
"

Gone above and beyond — from client discussions to deployment calls, positivity and quality in everything.

SK

Sushant Krishnan

Director · Deloitte Digital Australia

Director at Deloitte Digital

"

In awe of how Alex carries himself in challenging environments — technical depth and stakeholder savvy in one.

HA

Heya Al-Khudairy

Principal, AI Consulting · V2 AI

Functional Lead on the vaccine management program